RACE to 1000 SPRING RECRUITMENT DRIVE

Campaign Goal

Recruit 1,000 new youth between April 1 and June 30, 2023

Campaign Strategy

• Encourage units at all levels of Scouting (packs, troops, ships, posts) to conduct spring recruiting drives.
• Start 30 new units – 81 new unit prospects identified through New Unit Blitz Week.
• Heavy social media marketing campaign which also involves thorough tracking of all online leads through the conversion and on-boarding process.
• Utilize Day Camps as recruiting events.
• Districts conduct New Scout Day/Scout-a-Rama events in June.

Recognition

• The top two districts and Units will be recognized for their success in the campaign with great prizes for the winners. 
• District and Unit that recruits the most new youth.
• District and Unit with largest percent growth.